Firearms / Media

Solving Problems and Making Money in Gun Culture

I don’t know who the genius is behind the Every Day No Days Off (ENDO) blog, but he is the king of snark in the world of gun blogging IMHO. Case in point, a recent post called “TapLoader Custom Glock Slide Raises the Question of Why.”

The product in question is a modification to the slide for Glock pistols called “TapLoader” that releases the slide from “slide-lock” when the magazine is tapped or slapped or slammed in place.

Here is ENDO’s take on it:

Seriously people spent actual time and money developing this?  I CAN’T EVEN.  This is such a Cowwadoody basement dweller type product, but even those guys would scoff at that fact this thing has only ONE purpose and it’s not even one that’s even necessary.  The firearms industry has reached such a level, where people think there is so much money to be thrown around they try to fix things that aren’t broken in hopes of getting rich quick.

A more serious review of the TapLoader is here:

What I found interesting was ENDO’s comment that the TapLoader does only one thing, and the thing it does is not necessary. That it fixes something that isn’t broken. That it is a solution to a non-existent problem.

I am not a firearms expert, so I can’t say whether the TapLoader is actually “the best thing to happen to your Glock in years” (as the company says) or a get rich quick scheme (as ENDO says). What I can say is that the dividing line between crazy and genius can be blurry. And one of the amazing things about gun culture is that you have alot of people who care passionately, who know through experience what works and what doesn’t, and who from time to time combine their passion and knowledge to bring to market some novel products which can be quite revolutionary.

This was brought home to me when I was listening to the 20th anniversary episode of Tom Gresham’s Gun Talk. As I noted previously, one of the guests on the show was Kent Thomas, Director of Marketing for Crimson Trace. Thomas made the point that just over two decades ago, Lewis Danielson founded Crimson Trace by creating their now dominant laser sights. At the time it was “a solution to a problem that people did not even know they had.”

Over the past 20 years, through advertising and product development, Crimson Trace has successfully convinced people that they have a problem and sold them a solution — a couple of million times over. Even more than ENDO’s king of snark, that is genius.

Crimson Trace Green Laser

 

 

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