Apparently I have been out of touch with developments in bullet technology because I had never heard of Winder, Georgia-based G2 Research’s R.I.P. (“Radically Invasive Projectile”) line of ammunition until a friend of mine showed me a box he had bought recently ($35 for 20 rounds of .380 ACP).
Alot of others, however, took notice when this ammunition was introduced at the 2015 SHOT Show. For example, the story was picked up by the Daily Mail of London, the Atlanta Journal-Constitution, The Blaze, the Washington Times, The Daily Caller, guns.com, concealednation.org, and I’m sure others I missed.
My interest is less in the technology (for which see the video above, which has over 7 million views on YouTube) than in the marketing, and especially the naming. I wonder about the advisability of using “R.I.P.” ammo for personal defense in light of the recent case of a Mesa, Arizona police officer who is being charged with second degree murder committed with a rifle inscribed “you’re fucked” on the dust guard (see also Bob Owen’s take on this on bearingarms.com).
I imagine myself on trial and the prosecuting attorney telling the jury that I used “R.I.P.” ammo as opposed to “Critical Defense” or “Ultimate Defense” or “DPX” ammo. May not look so good.
Of course I recognize the alternative argument that you’d rather be alive to defend your use of R.I.P. ammo than not, but is it really that much better than these other self-defense rounds? (Recognizing it is extremely unlikely that someone will have to draw their gun in self-defense, and even less likely that they will have to fire it in self-defense, and even less likely that they will execute a one-shot stop.)
All defensive ammunition is designed to respond to trouble, but is “R.I.P.” on your ammo also asking for it?