Despite the havoc America’s alcohol epidemic wreaks on society, my love for whisk(e)y persists. There has been such an explosion of micro- and nano-distilleries in America lately that wherever I travel these days I try to find some locally-produced booze.
But imagine my temptation when I arrived in Minnesota for the Combat Focus Shooting Instructor Conference in late September and saw Winchester branded straight bourbon whiskey and extra smooth rye whiskey – Since 1866!
Although it seemed like it was a bargain at $19.99 ($5 off sale price), I stuck to my guns and bought a locally produced whiskey instead: Eleven Wells Spirits Prototype Series Wheat Whiskey, handcrafted in St. Paul. 90% spring wheat and 10% barley mash bill, all Minnesota grains, and aged 12 months in Minnesota barrels. A decent young spirit.
As I was thinking about my recent post on the Combat Focus Shooting “brand,” I was reminded of this Winchester-branded whiskey and so Googled for some more information about it.
Reading a review of another version of these Winchester branded whiskies from the website Modern Thirst made me slide this memory into the bad branding files and thankful I took a pass.