Cumulative list of the major products of my work on American gun culture:
(8) David Yamane, Paul Yamane, and Sebastian L. Ivory, “Targeted Advertising: Documenting the emergence of Gun Culture 2.0 in Guns magazine, 1955–2019,” Palgrave Communications 6, Article 61 (2020).
(7) David Yamane, “A Counterargument to ‘Virtue and Guns’,” Everyday Ethics Blog, Psychology Today (24 May 2019).
(6) David Yamane, “Gun Culture 2.0, Or How a Liberal Professor Became an Armed American” (video), National Firearms Law Seminar (26 April 2019).
(5) David Yamane, Sebastian L. Ivory, and Paul C. Yamane, “The Rise of Self-Defense in Gun Advertising: The American Rifleman, 1918-2017,” in Jennifer Carlson, Kristen Goss, and Harel Shapira, eds., Guns: Interdisciplinary Approaches to Politics, Policy, and Practice (New York: Routledge, 2019).
(4) David Yamane, “’The First Rule of Gunfighting is Have a Gun’: Technologies of Concealed Carry in Gun Culture 2.0,” in Jonathan Obert, Andrew Poe, and Austin Sarat, eds., The Lives of Guns (New York: Oxford University Press, 2019).
(3) David Yamane, “What’s Next? Understanding and Misunderstanding America’s Gun Culture,” pp. 157-68 in Craig Hovey and Lisa Fischer, eds., Understanding America’s Gun Culture (Lanham, MD: Lexington Books, 2017).
(2) David Yamane, “The Sociology of U.S. Gun Culture,” Sociology Compass 11:7 (July 2017). DOI:
(1) David Yamane, “Awash in a Sea of Faith and Firearms: Rediscovering the Connection between Religion and Gun Ownership in America,” Journal for the Scientific Study of Religion 55:3 (September 2016):622-636.