Speaking with John Johnston about gun advertising (among other topics) for a future episode of Ballistic Radio yesterday made me realize I never posted the published version of my work analyzing gun advertisements in The American Rifleman.
So, here is the citation and a link to the book chapter: David Yamane, Sebastian L. Ivory, and Paul C. Yamane, “The Rise of Self-Defense in Gun Advertising: The American Rifleman, 1918-2017,” in Jennifer Carlson, Kristen Goss, and Harel Shapira, eds., Guns: Interdisciplinary Approaches to Politics, Policy, and Practice (New York: Routledge, 2019).
I am currently writing up a replication study using advertisements in Guns magazine from 1955-2019, which I presented at the American Society of Criminology annual meetings in San Francisco this month. I will post a link to that paper when it is ready.
Gun Culture 2.0 
Paul Yamane? Any relation?
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Indeed, my oldest son. Did alot of the coding and all the data analyses.
BTW, I think you will like tomorrow’s post!
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