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April 22, 2016April 20, 2016 David Yamane

Smith & Wesson M&P Shield Gender Neutral Gun Advertisement

April 21, 2016April 20, 2016 David Yamane

Hornady Rapid Safe Female-Centered Television Advertisement

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My approach to Gun Culture 2.0 is inspired by philosopher Baruch Spinoza: "I have sedulously endeavored not to laugh at human actions, nor to lament them, nor to detest them, but to understand them."

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