Why Do People Own AR-Platform Rifles?

UPDATING THIS POST FROM 2017 TO CORRECT: Having just read Cameron McWhirter’s and Zusha Elinson’s book American Gun: The True Story of the AR-15 (2023), I know that the AR in AR-15 doesn’t stand for assault rifle, automatic rifle, or even ArmaLite Rifle! According to their research, AR stands for either the first two letters in ArmaLite or for ArmaLite Research, depending on whether you believe Stoner’s collaborator Jim Sullivan or his daughter (p. 46).

Preliminary: “AR” is an abbreviation for ArmaLite Rifle, the company that developed the rifle, not “assault rifle” or “automatic rifle.” (H/T McThag)


I saw about 5 minutes of MSNBC’s “Morning Joe” this morning. One of the guests was former Reagan speech writer and Wall Street Journal columnist Peggy Noonan. Noonan asked, quite sincerely in my judgement, why do people have AR-platform rifles? Good question.

I have argued, following up on James Wright’s work from the 1990s, that sociologists have largely disregarded the lawful use of firearms by legal gun owners in favor of studying guns strictly from criminological and epidemiological perspectives. (Download and read my full argument about “The Sociology of U.S. Gun Culture” here.)

This disregard is exemplified by the fact that I know of no systematic social scientific studies that address the question of why people own AR-platform rifles.

So my response to this question is more speculative and based just on my anecdotal observations. In no particular order, people own these rifles because. . .

1. They have been the official service rifle of US armed forces since the 1960s. Descendants of the M16 and M4, they are the equivalent of the Springfields and M1 Garands and M14s of earlier generations.

2. They are more than guns, they’re gadgets. That’s not my take. That’s from an article in Wired magazine of all places. The author of that article Jon Stokes elaborates:

“the real secret to the AR-15’s incredible success is that this rifle is the ‘personal computer’ of the gun world. In the past two decades, the AR-15 has evolved into an open, modular gun platform that’s infinitely hackable and accessorizable. With only a few simple tools and no gunsmithing expertise, an AR-15 can be heavily modified, or even assembled from scratch, from widely available parts to suit the fancy and fantasy of each individual user. In this respect, the AR-15 is the world’s first ‘maker’ gun, and this is why its appeal extends well beyond the military enthusiasts that many anti-gun types presume make up its core demographic.”

Because of this they are sometimes referred to as “Legos for grownups” or “Barbie for men” (see Chapter 1 of Dan Baum’s travelogue Gun Guys for more on this).

The same people who like ARs are people who like to change their own spark plugs, read Popular Mechanics, and watch “Top Gear.” Reading Matthew Crawford’s Shop Class as Soulcraft recently actually made me think of building my own AR, even though I already own one that I have never shot (see #4 below).

3. They want to defend themselves. For some people, a pistol is just the weapon you use to fight your way back to your rifle. Although it may seem like overkill to many, AR rifles are often recommended as good home defense weapons because their capacity and shootability.

4. Because they can. I remember immediately following the Sandy Hook massacre, people flooded a previously schedule gun show in Winston-Salem. I asked one person in the long, long line what he was planning to buy. “An AR rifle,” he said. Why, I asked. “Because I can.” I personally bought an AR-style rifle because the opportunity to get it at a very good price (at the time) came along. I almost never shoot rifles and so it remains new in its (locked) box. But I didn’t know whether the opportunity to buy would go away at some point, so I bought one. Because I could. Not a profound reason, but a real one.

Kevin Creighton of the Misfires and Light Strikes blogs offers another two reasons:

5. They are an excellent sporting rifle. They are an essential part of CMP (Civilian Marksmanship Program) matches, as well as 3 Gun and increasingly, precision rifle matches.

6. They are an excellent gun for beginners. This isn’t too surprising, considering that they trace their roots to a gun that 18 and 19-year-olds learn how to shoot in the military. They also are accurate, have low recoil and are easy to teach the fundamentals of marksmanship with.

Additional Re/sources:

24 comments

  1. My experience says that number six is the main argument, “They are an excellent gun for beginners.” The AR-15 has low recoil. It is light and small compared to the classic battle rifle. Today, it is adjustable to fit smaller shooters.

    Liked by 2 people

  2. #4 and #5 are the main ones for me, but as a mechanically-inclined person who does nearly all the work on his cars and makes his own parts for various machines in his home workshop, #2 is quite appealing as well.

    Liked by 2 people

  3. I think #1 could be expanded. The kind of people who like guns are often also vets. Vets often like to buy the gun they carried in the Service. I’d have to look but I’m pretty sure the CMP has never had a lot of stale inventory after any war. For the AR-pattern, that’s potentially basically every man and woman who served born after, what, 1950, but who couldn’t get one via CMP due to them being FA, so no CMP sales, and the domestic version being disproportionately expensive.

    I’d guess the percentage of purchases really only started picking up with the all-volunteer military and the AWB (#4) bringing the issue that those more-likely-to-be-into-guns vets might not be able to get one. Demand led to supply and prices dropping and made them available to vets and #’s 2-6-type buyers.

    This is all speculation of course.

    Liked by 1 person

  4. For me, it’s because it’s fun to shoot and offers me a path to personal marksmanship improvement via many classes and workshops that are low cost and high quality. If I want to learn to shoot a rifle, the AR platform is widely regarded as the fastest and easiest way to get started on a center fire platform.

    Note, the other answers are all valid too. In a CC permit class in my state, the instructors (one Federal the other local LEO’s) both said they and most other police keep an AR as their home defense gun, provided it’s loaded with appropriate ammunition.

    Liked by 2 people

  5. I own an AR-15 for the following reasons, in no particular order:

    1. I can buy the parts and build it myself. This lets me configure it just how I want it.
    2. Since I built it myself, I can also repair it myself if it breaks. Unlike most guns, I can even replace the barrel without expensive tools (like a big metal turning lathe).
    3. Compared to other center fire rifles, ammo is cheap and easy to find.

    There are other reasons as well, but those are the main ones.

    Liked by 3 people

  6. Just seeing this all these years later, thanks to your update.

    For me – I would own any firearm because I can – but why I own an AR over any other rifle – 10 years in the Army, most of them carrying an M16 (though when I rose in rank sufficiently to choose what to carry, I went with an M3). Grew to love it for its ease of use, from light recoil to easy to use controls. As my own personal rifle(s) it is highly fixable, imminently customizable and easy to maintain. It is good at what it does and fun to use.

    Liked by 2 people

  7. David,
    There’s been some fair handwaving arguments why ARs ‘suddenly’ became popular 90s onward after supposedly being more limited in sales and that these were ‘pushed’ on the populace, etc.

    Rather, part of this is due to the market shifting to domestically-produced rifles due to the late ’80s/early ’90s bans on ‘evil features’ on imported rifles (requiring, for example, thumbhole ‘butthole’ stocks, etc.), Chinese rifle import bans, etc. [This was all before the 1994 Fed AW ban.] The other US 223 semiauto contender, the Ruger Mini-14, was not known for accuracy, magazines were not plentiful, etc.]

    [N.B. – Somewat later, a 1990 era import ban – which had requirement of “10 or less key foreign parts” to allow importation of semiauto rifles – backfired and created a thriving small industry in “922(r) US compliance parts” – so people could legally modify or build such firearms in a configuration they desired but which wasn’t importable.]

    USA has always had a commercial/sporting market at the trailing end of military supply chain/outdated stocks. It’s a tradition, not an exception! M1 Garand semiautos & M1903 Springfield 30-06 bolt action guns were the bulk forerunners into postwar personal inventories, but even things like surplus Krag rifles entered US personal inventories before that – and even others preceding that. (Post-WW2, hardware stores throughout US would even have bins of surplus 1911 45ACP pistols, in at least moderate shape, for just a few bucks each – similar conditions for surplus M1917 .45ACP revolvers as well, plus imported Lugers, P38s, and Nambus).

    223/5.56 ammo is also cheaper/lighter than heavier calibers (and cleaner/more accurate than surplus ComBloc 7.62×39 or 5.45×39 ammo). 223/5.56 is cheap and relatively easy to reload; its origins were from a US commercial sporting round anyway. 20- and 30-round AR/M16 surplus magazines were treated like dollar store items at sporting goods stores- almost like disposable commodities: ‘packaging’, if you will – until onset of 1994 Fed ‘Crime bill’ gun ban.

    Original AR15s had a 1-in-12″ twist barrel which was not suitable for heavier bullets (just for under-55gr ‘varmint’ rounds). As 1-in-9″ twist and 1-in-7″ twist barrels came into being in the commercial market somewhat after the introduction of the M16A2 in the 1980s, the AR15 rifle became more usable/desirable to a larger constituency. And once the unwieldy fixed carry handle upper receivers changed (post M16A4 introduction, and as the M4 ramped up) to ‘flattop’ ones with detachable carry handles, scopes were far more easily mountable.

    The ’90s were also the era where ‘cheap’ CNC machinery allowed small businesses to do quality, smaller production runs on aluminum, without huge labor costs: everyone had a new idea for a rail or stock or other specialty/ergonomic part, and experimenter/tinkerer gunnies liked to try out new products that didn’t break their wallet and yet didn’t require a gunsmith’s services either. [There are many similarities to the US pickup truck and accessory market here.]
    In fact the prices were low enough – due to original Stoner/Sullivan design-for-manufacturing with new materials & vastly reduced costs – that many gunnies just got or built an extra AR: one a carbine, one perhaps an accurized scoped rifle … why waste time swapping parts on one rifle?

    All the above coalesced into volume demand for an easy-to-shoot, easy-to-fix low cost accurate rifle. Add the politicization of the antigun movement and by the mid/late 90s onward the AR had enough cachet to be a political talisman, and attempts to further ban it or restrict it made it even more desirable.

    -Bill

    Liked by 1 person

    • Wow, thanks for sharing are of these nuances to the story. One question, if I may: you say the .223 Remington was developed from a common sporting round? This is interesting. What was the round? Do you know of a source on that?

      Liked by 1 person

      • David,
        There were various .222ish cartridges in the early 1950s for sport/varmint hunting. The 222 Remington is closest and I think was upscaled to become 223. IIRC there were some faster ‘magnum’ variants too – but remember really really fast cartridges esp at higher twist rates are barrel burners. (I think this is one reason the “WSM” (Winch. Short Magnum) loadings have never really taken off even for bolt guns.
        Bill

        Liked by 2 people

      • You design a new gun, then try to sell it to three markets: civilian, LE, military. Beretta created the 92F/FS, scored some police contracts, then later hit the jackpot with the M9 contract. SIG had to settle for the civilian market table scraps. Ruger’s Mini-14 never had a chance vying with the AR-15 for a US military contract, but enjoyed good sales with LE, notably prison guards and a few foreign police.

        It used to be the same with aircraft design. The B-17 was a scaled up adaptation of Boeing’s 247 passenger airliner. The C-47 transport was the DC-3 airliner. The KC-135 refueling tankers that sometimes fly over my head are modified Boeing 707s.

        Liked by 1 person

  8. AR-as-gadget is definitely a key factor, something I’d sensed but couldn’t put my finger on.

    There’s also the fashion trend of ‘tacticool.’ A buddy of mine embodies these elements. All his guns are black polymer. He puts a red dot on everything (without ever zeroing them in), swaps out triggers, etc. He traded in a nice Mossberg, very accurate with a peep, for a Kel-Tec (which we dubbed ‘The Space Blaster’) which continually jammed in alarmingly dangerous ways. He traded that in for another Space Blaster. We had a session where I shot his AR and he shot my Mini. He admitted the Mini was a bit nicer to shoot, but looked “boring.”

    Liked by 1 person

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